With a divisive election dominating headlines, Hallow wanted to grow user acquisition while offering an alternative to the negativity saturating the media. Our solution? A campaign rooted in Christian ideals of peace and grace—specifically, the call to “pray for your enemies.” We proposed “Pray the Next Day,” a guided prayer challenge inviting users to pray for the next president—whoever that may be. To amplify the message, we created a film that aired on election night, featuring the lead character praying for the future leader before results were announced. Sign-ups surged, social channels lit up with positive comments, and the media applauded Hallow for uniting people in such a polarizing moment.