After a five-year hiatus since the last Nike SB signature shoe, the launch of Ishod Wair’s debut design demanded nothing short of a cultural moment. Ishod’s creativity thrives in the unpredictable—a dynamic energy that shaped every element of the campaign. Inspired by the iconic 2009 film Today Was a Good Day featuring Paul Rodriguez, Don’t Make Plans redefined LA skate culture for a modern audience, seamlessly blending heritage with the spontaneity and irreverence that only Ishod could deliver. The results spoke volumes: a “best in class” launch for Q3 2021, the fastest sell-out in SB’s 20-year history, and a groundswell of engagement, from viral viewership to earned media coverage in Thrasher and Complex.

With the short-term rental market brimming with competitors, Airbnb had to remind everyone why they’re still the go-to for unforgettable stays. The answer? A campaign that spotlighted their secret weapon: homes with personality and hosts who bring them to life. Enter the Up House—a real-life tribute to Pixar’s iconic film, where guests could quite literally step into Carl and Russell’s world. The result? The Up House sold out almost instantly, racked up over 10,500 media stories and 15 million page views, and delivered a 10% year-over-year sales boost in 2024, cementing Airbnb’s status as the leader in the STR market.

With a divisive election dominating headlines, Hallow wanted to grow user acquisition while offering an alternative to the negativity saturating the media. Our solution? A campaign rooted in Christian ideals of peace and grace—specifically, the call to “pray for your enemies.” We proposed “Pray the Next Day,” a guided prayer challenge inviting users to pray for the next president—whoever that may be. To amplify the message, we created a film that aired on election night, featuring the lead character praying for the future leader before results were announced. Sign-ups surged, social channels lit up with positive comments, and the media applauded Hallow for uniting people in such a polarizing moment.

In a market crowded with online bed-in-a-box brands and countless retail options, Mattress Warehouse needed a clear edge to stand out. Through in-depth research and analysis, we uncovered their greatest asset: their name. As a literal warehouse of mattresses, they offer not just variety but solutions—scientifically informed, expertly tailored answers to the challenges of better sleep. By highlighting their breadth of options, expert guidance, and commitment to innovation and value, this humorous campaign repositioned Mattress Warehouse as the go-to destination for personalized comfort. The results: increased transactions, higher order values, and a 10% growth in U.S. locations, along with a significant boost in brand awareness.